/10 tools to improve your search rankings

10 tools to improve your search rankings

Every business wishes that its website appears in the top search results of Google or Bing whenever people look for related queries. But to be the first or top solution for peoples’ queries isn’t an easy task. It takes a lot of search engine optimization efforts to ensure the website rank is enhanced in the search results. But when there are countless tools to help you with the SEO process, your SEO efforts can become much easier, and you can save a lot of time. You read it right; there are several tools to improve search rankings for your healthcare website. Some of these tools are available for free; some need to be paid due to their unique features, while many of them are freemium tools. Freemium applications and tools provide basic features for free. But if you want to use the advanced features, you have to pay a subscription fee or access charge.

Image source: flickr.com/photos/132604339@N03

If you think that using Google or Bing Webmasters Tools is the best way to elevate the search rankings, then you are surely overlooking the importance of several other tools. Familiarize yourself with the following SEO tools that can make your life easier and help you improve search rankings for your healthcare website effortlessly.

  1. Google Analytics

Google Analytics is a freemium tool introduced by Google in 2005. This tool is a must for every website and complements all other Google tools. Using this tool, you can track the responses and impressions on your healthcare website, and also identify the source of responses. Most analytical tools will give you the statistics of impressions and engagement. But, they don’t have features to tell you how your organic traffic performed on your website. Google Analytics is the only tool that provides extensive features for free or at a low price. Right from identifying from where the organic traffic is coming from to analyzing the kind of actions the traffic takes on your healthcare website, Google analytics provides aggregated, historical, dashboard-type data. This is why it is considered to be the best tool to track, measure and understand the organic traffic. Once you know what kind of people are turning to your healthcare website and from which sources, you can improve your marketing tactics for better search rankings and multiplied traffic.

  1. Google PageSpeed Insights

Page performance and speed are the critical components of every website to boost the SEO ranking. With the ever-increasing number of mobile users, the web page load time is gaining more and more importance for better search rankings. So, no matter how helpful and appealing your healthcare website is, if it takes too long to load or isn’t mobile optimized, your potential customers will move on to other websites. Therefore, it is necessary to know how quickly and how well your healthcare website loads on multiple devices. Accordingly, you can optimize your website to reduce the loading speed. You can test the page loading speed on both, desktop and mobile using Google’s free tool called PageSpeed Insights. This tool not only tests the loading time and performance for desktop and mobile but also provides suggestions to fix the issues that affect the web page speed.

All that you have to do to use this simple tool is enter your healthcare website’s URL, and click the “Analyze” button. Your aim should be to get a green score, which is 85+ (out of 100) for both mobile and desktop website. If your site score is anywhere between red and orange, it can be a matter of concern, and you will have to modify your website for a higher score. The tool will automatically give you statistics and ratings of your website performance. And as mentioned, the tool will outline the necessary fixes.

  1. SEO Report Card

As the name suggests, this analyzer tool by UpCity provides complete in-depth insights of elements that affect the ranking of any website. Using this tool, you can understand the performance and effectiveness of your healthcare website, and fill up the gaps to gain higher search rankings. In order to access the statistics and insights of your website’s performance, you need to provide your contact details along with your website and the main keyword used across the web pages. You will then get the report card with the crucial figures and ranking charts on Google, Yahoo, and Bing, number and nature of backlinks to your website, site’s load time, level of authority or trustworthiness, ease of accessibility, and the best usage of keywords.

  1. Google Trends

We all know that a popular keyword-rich content piece will improve search rankings for healthcare website. Google Trends is an amazing tool to find out which keywords or phrases are entered relative to the total search volume. The free tool also allows you to compare the popularity of various relevant keywords and search terms trends. It also provides a list of keywords related to your keyword query on the search engines globally and locally. With the help of this tool, you can decide the keywords and even the blog topics for your healthcare website. Using the trending keywords and phrases to generate blog topics is an outstanding technique for better rankings. This is because you already know that your online users and potential clients are searching those keywords. If you use those trending keywords in your blog posts, your blogs are more likely to rank higher on the SERPs. Another benefit of Google Trends is that you can analyze the public opinion and interests of your target audiences. Using this analysis data, you can pick the most trending topics and use them for better search rankings. If you navigate Google Trends, you’ll see the dashboard. From there you can either navigate around the trending stories or enter terms for which you need keywords, in the search box.

  1. Keyword Tool

If your website isn’t ranking high or not appearing on the 1st page of Google, Bing, or Yahoo, then there are chances that your website content doesn’t contain quality and most popular keywords. Another tool that considerably assists beginners and professionals for keyword generation is the Keyword Tool. This tool is the best free alternative to Google’s Keyword Planner. The best part is that Keyword Tool generates up to 750+ long-tail keywords and smaller suggestions for every search term. And the best part is that you don’t have to undergo the long process of creating any account. If you are thinking where does this tool get so many keywords from, then the answer is that it relies on Google autocomplete. So whether it is for your website’s content, blog posts, advertisements, or any other form of content, this tool can be your best and easiest aid to improve search rankings for healthcare website. Using Keyword Tool is extremely simple. Just type in a topic related to your healthcare industry, select a domain location, and your preferred language. Hit “Search”, and you’ll get a long list of short-form and long-tail keywords.

  1. XML Sitemaps Generator

XML Sitemap Generator by Small SEO Tools is one of the most useful tools that you can use in optimizing your healthcare website. With this tool, you can view the number of pages, broken links, XML file content, and link to the sitemap file. Your website may have several defects such as broken links. Such issues can be easily identified with the help of this free tool. And once you identify the problems in your website, you can fix the issues in order to improve search rankings for your healthcare website. You don’t need any coding experience as the tool is very easy to use. Simply enter your website URL, make your selection from a variety of custom parameters, and submit your request. The tool will crawl through the web pages, links, images, and coding, and within a few minutes, you will obtain a detailed analysis of your website’s XML sitemap.

  1. Open Site Explorer

Are you looking for an all-around tool that can help you in link-building and in fixing damaged links? If yes, then Open Site Explorer is the best solution for you. Open Site Explorer is a Moz tool that allows you to research relevant backlinks, find link-building opportunities, count the number of backlinks on your website, analyze the nature of backlinks you have, and discover potentially damaging links. With all this valuable information, you can make changes in your website and alter the backlinks pattern. When you build quality backlinks to your website and eliminate inappropriate and broken links from your web pages, your healthcare website is more likely to appear at the top of the SERPs. You can use different features such as spam analysis, link metric comparison, and authority links using Open Site Explorer. When you visit the website of this tool, you will realize that using this tool is not complicated, and you don’t need any high-end knowledge of backlinks for the same.

  1. SERPs Rank Checker

This is an outstanding tool to improve search rankings for healthcare website. As the name suggests, SERPs Rank Checker lets you see where your site ranks for certain terms. It helps you know how each of your healthcare web pages is performing based on the keywords. You can run the check in two ways, either by putting your keyword and healthcare website URL or the keyword only. And you can check your rank on both, Google and Yahoo, that too on the computer and mobile devices. You can also see the current ranking depending on the devices used. You can use this freemium tool from time to time to analyze where your healthcare website is positioned globally or for a specific location. If the rank is too low, you will have to optimize it for your website to appear higher in the SERPs.

  1. CopyScape

Copyscape is different from the above-mentioned tools. It helps you to know if the content on your healthcare website is 100% genuine and if it has been copied elsewhere over the web. Using Copyscape, you can find out if all of the content or parts of it are not in use on any other website. This tool is especially useful if you have purchased content from an external source and not created on your own. Website content and articles that you purchase may have been copied or stolen from other sites. This can affect your healthcare website’s SEO value, and your website may even get penalized. With the help of Copyscape, you can find out within seconds which websites are stealing or plagiarizing your content. You can report these websites and safeguard your website’s content. This tool is free and very easy to use. All you have to do is enter your web pages’ URLs in the search space one-after-the-other, and you’ll obtain results for each page.

  1. Screaming Frog SEO Spider

Another widely used tool that helps in analyzing the on-site SEO factors is Screaming Frog SEO Spider. This tool can be used to review your healthcare website and identify flaws which can affect website’s performance in the search results. You need to install this small software on your Windows, Mac, or Linux machine, and create your account. If you select the free version of Screaming Frog, you get the limit of crawling only 500 URLs. Purchasing a license will allow more URIs to be crawled and also give you access to several other features. Once you enter the URL of your website, the tool will crawl your websites’ links, images, CSS, etc. to evaluates server errors, broken links, tags, duplicate pages, page titles, meta descriptions, and blocked URLs. You can fix the defects in your website and optimize your website for higher search rankings.

There are a plethora of options to improve search rankings for healthcare website. And most of them are easy-to-use and affordable. You can make the most of these tools and earn higher rankings for your healthcare website on Google, Bing, and Yahoo. However, even after using these helpful tools, if you aren’t able to hit the right target, there is surely something else on your website that isn’t working fine. Hire experienced digital marketers who can help you fill the SEO gaps in your website, and provide the highest amount of exposure on the search engines.

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