Are you a startup? Are you a small business? Regardless of the type and size of your business, you will have to craft various business growth strategies so that you can market your business, create its identity in the digital world, and eventually expand your business. In this article, we have compiled some of the critical online business growth strategies.
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Fix Your Bad SEO
We all know how crucial search engine optimization (SEO) is for your business to be successful on the internet. If you have optimized various on-page and off-page SEO factors, your business website can appear higher in the search engine result pages (SERPs). Therefore, you need to analyze your website for on-page SEO elements and other off-page SEO elements to ensure that everything is right. If you identify factors that can affect your ranking, your website or business listing will fail to appear in the SERPs. In order to fix your bad SEO, you must first identify the signs of bad SEO. Some of the most common reasons for bad SEO include:
Website Isn’t Mobile Responsive
A responsive website is able to adapt to every screen size of a smartphone. On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. This means that if your website isn’t mobile responsive, you will face a hard time ranking higher in the SERPs.
Faulty Title and Meta Tags
The title and meta tags of your web pages help search engines to understand what those web pages are about. Accordingly, search engines index and place your web pages in the SERPs. This implies that title tags and meta tags or descriptions are unarguably essential for good SEO. If your web pages do not have title tags and meta tags, it is time to create them now. Also, if you have taken the shortcut of duplicating title and meta tag for all your web pages, your website won’t be considered as a quality one. Thus, search engines won’t index it.
If you have added content on your web pages just for the sake of putting something on your website, your website won’t have a good SEO rank. Search engines prefer and index websites that have original, unique, helpful, and informative content that can help online searchers. If you fail to provide quality and informative content, your website may not rank higher in the search results. If the search engine spiders crawl your website content and find it irrelevant, invaluable, or incorrect, they might not consider you as a source of quality information and this way, your website will fail to rank in the search results.
Including Hidden Text
If you have been secretly hiding text, especially keywords on your website with the motive of ranking higher, you are only hurting your SEO. Even though the text is hidden to users or not visible when someone visits your website, search engines can still crawl it. The hidden text may have benefitted to increase your SEO rank in the past. But that’s no longer the case as search engines are much more sophisticated and better at detecting such black-hat SEO tactics, and they no more consider hidden texts as one of the search engine ranking factors. If you continue adding hidden texts on your website, your website may even get penalized for doing.
Countless other unsuitable tactics can affect your website’s SEO negatively. The best thing you can do to identify errors and flaws in your website is to add your website to Google Search Console (previously Webmaster Tools) and provide them with your sitemap. The results will tell you if there are any technical errors on your website that are affecting your SEO value.
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Start Running Campaigns
Advertising on the search engines can provide maximum exposure to your business for relevant searchers. Imagine you have a fully optimized advertisement on search engines. Whenever people enter a relevant search query related to your business, your ad will appear on top of the search result. The best part is that you only have to pay for the number of clicks your ad receives. This cost-effective method of advertising is known as pay-per-click advertising. By creating pay-per-click (PPC) ad campaigns, you can target the right people at the best time of day. Other major benefits of PPC advertising are that you can manually decide your budget for your ads and you only pay when an interested person clicks on your ad. This way, you know exactly where your dollars are going. Thus, you simply can’t miss out on PPC advertising.
Here are some tips to get started with pay-per-click for your business:
- Then, focus on your keyword research strategy, or find the right set of keywords for your PPC ads. When you use Google AdWords for creating your PPC ads, it will give you a list of the most used keywords by users related to your business or its products and services.
- Most people only scan the headline when an ad appears in the SERPs. So make sure it is compelling as well as descriptive.
- Just like the headline, the meta description helps your audience to understand your ad and the services you provide. You can add all the services you provide in your meta description or describe your business as precisely as you can.
- Make your ad copy as descriptive and as compelling as possible. Only then your potential clients will click on it and increase the chances of getting converted into your leads.
- Run the right type of ad campaign at the best time possible. If you wish to promote your seasonal services such as summer landscaping services, make sure that you run ad campaigns just before and during summers to be as useful to people as you can.
- Your call-to-action (CTA) buttons should be strong, clear and concise, and should tell exactly what your prospects should do next after they have viewed your ad. Creative CTAs with an appealing theme and design can compel your audiences to click your ad immediately.
- Your PPC ad copy and landing page are complementary to each other. Thus, ensure that the CTA directs the person to the right landing page and that the page provides valuable and engaging information related to the ad copy.
Use GMB to its Fullest
Using Google My Business (GMB) is one of the best off-page SEO tactic as well as business growth strategies. A complete and optimized Google My Business profile can help your business land on the top of the organic results when people look for a relevant business. Hence, it’s a good idea to use GMB to its fullest. In addition to the basic features of GMB, Google has recently introduced several opportunities to GMB listings that you can utilize.
Optimize and Claim GMB Listing
To start with, claim your business’s listing on GMB and enter all the essential details. Select the right category of your business, and add contact details such as phone number, address, email address, and other information that your potential clients may look for. Don’t forget to add the operation time or hours so that people know when is the best time to get in touch with you. Lastly, create an appealing description for your GMB listing to tell online user more about your business. Google has provided us with some guidelines to follow for creating a business description. So, ensure that you follow these guidelines.
The ability to add photos to your Google My Business listing has been around for a while, but adding videos is a relatively new feature that Google introduced. You can now add a 30-second video about your company that will grab people’s attention on Google. Once you have two or more videos on your GMB listing, you’ll get a ‘Videos’ subtab on mobile devices.
Google’s Questions and Answers feature allows online users to ask questions directly from their smartphones or from their desktops. Business owners too can answer these queries. In select countries, Google is also allowing GMB admins to message customers directly from their listing when they find the business through search. This Q&A section can act as the FAQ page you have on your website that answers all the potential questions people may have about your business.
Google Posts feature allows you to put your website blogs, images, videos, offers, discounts, greetings and wishes, and other types of content in front of people when they view your GMB profile. These posts are similar to the mini-ads or social media posts that appear in Google search in your Google My Business listing and on Google Maps.
Google Messages feature allows your audience to connect with you directly when they view your business listing. This way, your visitors won’t have to go somewhere else to get in touch with you; it’s just a matter of a click. The ‘Message’ button will be visible to your online users, right next to the Call, Directions, and Website buttons on your GMB listing. Currently, this feature can only be utilized on mobile browsers.
Start Creating Podcasts and Webinars
The biggest advantage of podcasts and webinars is that people can listen to them anytime, anywhere. Another benefit of these types of content is that they are easy to consume for people. Unlike blogs and textual content, there is no room for misunderstandings when a message is communicated through podcasts and webinars as people can hear the change in tone, see the facial expressions and hand gestures to understand the message better. Also, creating podcasts and webinars isn’t a complicated thing; all you need is basic recording devices, a quiet place, and a good backdrop for webinars.
So, to start with this one of the business growth strategies, you must first generate ideas or topics for your podcasts and webinars. You can use your existing blog topics and produce podcasts and webinars on the same topics. Moreover, you can convert all or most of your blogs into podcasts and webinars to recycle your blog content. This way, you won’t have to brainstorm differently for blogs, webinars, and podcasts.
Don’t forget to have a separate web page on your website for podcasts and webinars. Having a separate page will help people go back to the podcast or webinar that they were listening and make a note of the information communicated. To make it easier for people to go back to the podcast or webinar and note all the necessary information without listening to the podcast again and again, you must also have show notes for podcasts and transcript of the webinars.
Lastly, spread podcasts and webinars across on different channels so that your podcasts and webinars are exposed to millions of newer audience. You can use various webinar tools such as Webinara and MindMatrix and post your podcasts on platforms like iTunes, Google Play, iHeartRadio, SoundCloud, Spotify, etc.
Looking for more of such business growth strategies? You can get in touch with our digital marketers. We will not only suggest some effective tips that can make you successful but also help you throughout different digital marketing processes such as content marketing, social media marketing, email marketing, PPC advertising, website building and redesigning, and so on.Original Source